The Ruby Plan

At The Olson Company, housing is more than just a business; it's our mission. Founded in 1988, we set out to help cities address the critical shortage of affordable housing in urban areas. Today, more professionals and families are choosing to live in the city, drawn by the urban lifestyle, convenience, and proximity to jobs and transportation. Every Olson community begins with a simple question: How can we provide homeowners with the best quality of life possible? The answer lies in our choice of location. We are dedicated to recognizing the potential of urban landscapes by re-entitling, rezoning, and developing underutilized parcels. We build energy-efficient homes close to jobs, major transportation links, and a variety of recreational and entertainment options. Many of our communities are situated in established neighborhoods, requiring minimal new infrastructure. This approach helps keep construction costs low, taxes reasonable, and home prices attainable. Our communities all include the word "walk" in their names because we envision homeowners stepping out their front doors and walking to shops, restaurants, cafes, and schools. This fosters a strong sense of community as residents engage with their neighbors and become integral parts of their cities. We are passionate about providing transit-oriented housing, mixed-use/live-work spaces, artist lofts, brownstones, and small-lot detached homes. Our commitment is to enhance the local neighborhood experience by capturing and celebrating the best social and architectural elements of each area.